Juvéderm

For Every Side of You

The Juvederm brand got a rebrand and they needed a new campaign to launch their new look.

Fillers have gotten a bad name. Doctors have been doling out fillers to celebs and socialites at such an alarming rate that we were actually seeing a backlash to the overdone look. So, we doubled down on Juvederm’s brand promise of smooth, natural-looking, long-lasting results. We created a bold campaign that celebrates everyone from every angle and every side…and not just physically speaking. We shot a real cast of women and developed their stories based off of their lives, hobbies, careers, etc. The idea was simple: when you look good, you feel good. And every side is your “good side.”

Also, Juvederm technically falls into the category of “pharma,” however in a world where fillers and neurotoxins are table stakes we decided it needs to live in the beauty/lifestyle world, where results are actually seen and experienced and away from any cliinical Doctor’s office and far away from any pharma tropes and/or stereotypes.